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HB

About the Company

A fun time for kid’s with the retro return of Funny Feet and the launch of Calippo Bubblegum, to keep them refreshed and smiling throughout the year.

Throughout 2014, HB will have strong TV & outdoor support for the HB range and are looking forward to supporting you, to make it a great year for your sales and keep those smiles spreading with HB ice cream.

HB’S TOP TIPS TO GROWING YOUR ICE CREAM SALES

  • PLACE YOUR CABINET IN THE IMPULSE TRIANGLE AND STOCK THE RIGHT RANGE

Placing your cabinet in the impulse triangle among other impulse items can help boost your Ice Cream sales. HB recommend that you organise your impulse cabinet into four segments and you stock the best sellers alongside new products.

  • KEEP CABINET FREE FROM OBSTRUCTIONS

Ensure that the cabinet is kept free from obstructions at all times regardless of seasonal activity. HB freezers are designed to work in open spaces. Do not place display stands or obstructions close to Impulse cabinet. An obstructed Ice Cream freezer prevents the Impulse purchase, hence lost sales.

  • LET PEOPLE KNOW YOU SELL ICE CREAM

Highlight the fact that you sell Ice Cream by using HB Visibility/ POS materials designed to provide suitable triggers attracting shopper’s attention and stimulating their desire to buy an Ice Cream

  • DISPLAY YOUR RETAIL SALES PRICE ON THE PRICEBOARD

Given that approximately 70% of Ice Cream purchases are unplanned, it is really important to have a price-board that clearly displays correct retail sales prices at the cabinet in order to facilitate the decision-making process.

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Contact Details

HB Ice-cream,
Unilever Ireland Ltd,
20 Riverwalk,
Citywest Business Campus, Dublin 24

Website: www.hbicecream.ie
Phone: 01 291 4000
Fax: 01 291 4713

 

HB

A fantastic innovative range awaits! Celebrating 25 years of Magnum, with a Limited Edition Marc de Champagne Magnum. A refreshing adult twist with Solero Mojito, a Cornetto Choc n’ Ball for chocolate lovers and Ben & Jerry’s present Greek Style Frozen Yoghurt in 3 flavours.

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