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One Question Answered – What Will You Do?

One Question Answered – What Will You Do?

October 12th, 2018

A quick poll to gauge members initial intentions with regard to their plan to set coffee prices after the January 1st 13.5% VAT rate change showed an interesting but overwhelming majority of our members will expect to raise the retail prices.

The poll, carried out over a 6-hour period (12pm-6pm) on Wednesday was responded to by 351 members found that 75% will be raising their prices, while 25% will maintain their existing price.

The question was:

“VAT Rate changes on the 1st of January. Average cup of coffee of is €2.50 with VAT at 9%, this would require an increase of 10c to €2.60 to maintain margin. Do you intend to:”

58%(1)

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